About Me

Lisa Wirth is a revenue and customer executive who has spent over two decades turning trust into a scalable growth engine—leading sales, customer experience, and operational transformation across sectors where trust isn’t optional, it’s everything.

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She specializes in designing and leading full-funnel customer strategies that convert complex, high-emotion journeys into measurable business impact. From guiding UHNW clients through multi-year investments to spearheading digital reinvention at legacy companies and scaling SaaS and marketplace startups, Lisa has consistently owned and optimized the entire customer lifecycle—accelerating time-to-value, driving retention, and unlocking expansion revenue.

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With $47M in complex services sold across sectors, Lisa brings a deep commercial mindset to every customer initiative. She's built and led teams that have lifted NPS by 24 points, increased conversion rates by 43%, and improved profitability by 35%—proving that world-class CX isn’t a cost center, but a powerful growth lever.

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Lisa thrives in fast-growth, early-stage, and high-emotion environments—including SaaS, marketplaces, design tech, and professional services. She excels at building teams grounded in trust, accountability, and measurable outcomes. Whether she's defining go-to-market (GTM) strategy or re-architecting post-sale systems, Lisa bridges vision and execution to deliver lasting value.

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Outside the boardroom, Lisa is an offshore sailboat racer—a sport that mirrors the complexity and precision she brings to scaling organizations through uncertainty.

 

When she’s not architecting high-trust customer ecosystems, she’s mentoring first-time entrepreneurs, exploring Brooklyn with her Oaxaqueño rescue pup, or plotting her next open-ocean race.